 |
Four of the five most expensive brands in the world in 2016
is derived from technology companies. It is known based on the survey conducted
by research agency BrandZ and Millward Brown in 2016.
10 In recent years the value of the top 100 brands rose by
133%. This value is calculated based on financial calculations, include the
revenue and profitability are compiled by a survey on how consumers value the
brand.
Mentioned, nothing has changed compared to a few decades
ago. Previously, customers will remain loyal to buy the same brand for many
years. However, this is not for the millennial generation who want to always
try a variety of different brands.
In 2006, when BRANZ first announced the most expensive
brands, the top five brands from various sectors. Some of these are Microsoft
(technology), GE (industrial conglomerate), Coca-Cola (soda), China Mobile
(telecom), and Marlboro (cigarettes).
Along with the growing world of digital communication,
technology companies dominate the top. Four of the five most expensive brands
come from technology companies.
what that? The world's most expensive brands are Google with
a value of US $ 229 billion valuation. The second order of most expensive brand
in the world occupied by Apple with a valuation of US $ 228 billion.
In third place was Microsoft with a valuation of US $ 122
billion and the fifth is Facebook with a valuation of US $
103 billion.
While the most expensive brands occupied the number four by
BRANZ telecommunications company AT & T with a value of US $ 107 billion
valuation.
Head of Valuation BRANZ Millward Brown Elspeth Cheung said
the previous 10 most expensive brands in the world dominated by consumer goods
company. But now dominated by technology companies.
He said, now, consumers began to lose the loyalty to the
brand. "Therefore, the company had to change its marketing strategy by
using a digital method that has now been shown to increase the value of
technology brands," he said.
Furthermore, Cheung explained, those born in the digital age
can access information easily and change brands which he interesting. Thus,
companies should try to reach consumers with digital methods, one of which is
social media.
Sign up here with your email
ConversionConversion EmoticonEmoticon